{"product_id":"social-media-certificate","title":"GET MORE CLIENTS: Social Media Course","description":"\u003cstyle\u003e\n  .sm-course {\n    --lm-text: #252525;\n    --lm-title: #171717;\n    --lm-muted: #6f6f76;\n    --lm-primary: #8b6fcf;\n    --lm-primary-dark: #7457b7;\n    --lm-soft: #f7f5fb;\n    --lm-soft-2: #fbfafd;\n    --lm-border: #e9e6ef;\n    --lm-white: #ffffff;\n\n    max-width: 1200px;\n    margin: 0 auto;\n    padding: 32px 18px 70px;\n    color: var(--lm-text);\n    font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n    font-size: 15px;\n    line-height: 1.7;\n  }\n\n  .sm-course * {\n    box-sizing: border-box;\n  }\n\n  .sm-section {\n    margin-top: 64px;\n  }\n\n  .sm-section:first-child {\n    margin-top: 0;\n  }\n\n  .sm-eyebrow {\n    display: inline-block;\n    margin-bottom: 10px;\n    color: var(--lm-primary-dark);\n    font-size: 12px;\n    font-weight: 700;\n    letter-spacing: 1.4px;\n    text-transform: uppercase;\n  }\n\n  .sm-title {\n    margin: 0 0 14px;\n    color: var(--lm-title);\n    font-size: clamp(30px, 4vw, 44px);\n    font-weight: 700;\n    line-height: 1.15;\n    letter-spacing: -0.8px;\n  }\n\n  .sm-subtitle {\n    max-width: 880px;\n    margin: 0;\n    color: var(--lm-muted);\n    font-size: 16px;\n    line-height: 1.75;\n  }\n\n  .sm-heading {\n    position: relative;\n    margin: 0 0 28px;\n    padding-left: 16px;\n    color: var(--lm-title);\n    font-size: clamp(24px, 3vw, 30px);\n    font-weight: 700;\n    line-height: 1.25;\n    letter-spacing: -0.4px;\n  }\n\n  .sm-heading::before {\n    content: \"\";\n    position: absolute;\n    top: 4px;\n    bottom: 3px;\n    left: 0;\n    width: 4px;\n    background: var(--lm-primary);\n    border-radius: 10px;\n  }\n\n  .sm-intro {\n    position: relative;\n    padding: 42px;\n    overflow: hidden;\n    background: linear-gradient(135deg, #ffffff 0%, #faf8fd 100%);\n    border: 1px solid var(--lm-border);\n    border-radius: 20px;\n  }\n\n  .sm-intro::after {\n    content: \"\";\n    position: absolute;\n    width: 240px;\n    height: 240px;\n    top: -120px;\n    right: -90px;\n    background: var(--lm-soft);\n    border-radius: 50%;\n  }\n\n  .sm-intro-inner {\n    position: relative;\n    z-index: 1;\n    max-width: 920px;\n  }\n\n  .sm-partner-note {\n    display: flex;\n    align-items: flex-start;\n    gap: 12px;\n    max-width: 800px;\n    margin-top: 20px;\n    padding: 15px 17px;\n    color: #514364;\n    background: rgba(247, 245, 251, 0.9);\n    border: 1px solid #e9e1f5;\n    border-radius: 14px;\n    font-size: 13px;\n    line-height: 1.65;\n  }\n\n  .sm-partner-mark {\n    display: inline-flex;\n    width: 28px;\n    height: 28px;\n    flex: 0 0 28px;\n    align-items: center;\n    justify-content: center;\n    color: #ffffff;\n    background: var(--lm-primary);\n    border-radius: 50%;\n    font-size: 12px;\n    font-weight: 700;\n  }\n\n  .sm-badges {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 10px;\n    margin-top: 26px;\n  }\n\n  .sm-badge {\n    display: inline-flex;\n    align-items: center;\n    gap: 8px;\n    padding: 9px 14px;\n    color: #514364;\n    background: var(--lm-soft);\n    border: 1px solid #e9e1f5;\n    border-radius: 50px;\n    font-size: 13px;\n    font-weight: 600;\n  }\n\n  .sm-badge-dot {\n    width: 7px;\n    height: 7px;\n    flex: 0 0 7px;\n    background: var(--lm-primary);\n    border-radius: 50%;\n  }\n\n  .sm-summary {\n    display: grid;\n    grid-template-columns: repeat(4, 1fr);\n    overflow: hidden;\n    background: linear-gradient(135deg, #c6b9e5 0%, #a091c5 100%);\n    border-radius: 18px;\n    box-shadow: 0 12px 35px rgba(116, 87, 183, 0.15);\n  }\n\n  .sm-summary.bottom {\n    margin-top: 60px;\n  }\n\n  .sm-summary-item {\n    padding: 27px 28px;\n    border-right: 1px solid rgba(255, 255, 255, 0.18);\n  }\n\n  .sm-summary-item:last-child {\n    border-right: 0;\n  }\n\n  .sm-summary-small {\n    display: block;\n    margin-bottom: 4px;\n    color: rgba(255, 255, 255, 0.74);\n    font-size: 11px;\n    font-weight: 700;\n    letter-spacing: 1px;\n    text-transform: uppercase;\n  }\n\n  .sm-summary-big {\n    color: #ffffff;\n    font-size: 18px;\n    font-weight: 700;\n  }\n\n  .sm-panel {\n    position: relative;\n    padding: 38px;\n    overflow: hidden;\n    background: linear-gradient(135deg, #faf8fd 0%, #ffffff 100%);\n    border: 1px solid var(--lm-border);\n    border-radius: 20px;\n  }\n\n  .sm-panel::after {\n    content: \"\";\n    position: absolute;\n    width: 190px;\n    height: 190px;\n    right: -70px;\n    bottom: -95px;\n    background: rgba(139, 111, 207, 0.06);\n    border-radius: 50%;\n  }\n\n  .sm-panel-header {\n    position: relative;\n    z-index: 1;\n    max-width: 860px;\n    margin-bottom: 28px;\n  }\n\n  .sm-panel-header p,\n  .sm-upgrade-description {\n    margin: 0;\n    color: var(--lm-muted);\n    font-size: 15px;\n    line-height: 1.75;\n  }\n\n  .sm-card-grid {\n    position: relative;\n    z-index: 1;\n    display: grid;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    gap: 14px;\n  }\n\n  .sm-info-card {\n    display: flex;\n    gap: 14px;\n    align-items: flex-start;\n    padding: 19px 20px;\n    background: var(--lm-white);\n    border: 1px solid var(--lm-border);\n    border-radius: 14px;\n    transition: transform .2s ease, border-color .2s ease, box-shadow .2s ease;\n  }\n\n  .sm-info-card:hover {\n    transform: translateY(-2px);\n    border-color: #ddd5ee;\n    box-shadow: 0 10px 28px rgba(31, 25, 43, 0.05);\n  }\n\n  .sm-info-check {\n    display: flex;\n    width: 32px;\n    height: 32px;\n    flex: 0 0 32px;\n    align-items: center;\n    justify-content: center;\n    color: var(--lm-primary-dark);\n    background: var(--lm-soft);\n    border-radius: 50%;\n    font-size: 12px;\n    font-weight: 700;\n  }\n\n  .sm-info-text {\n    color: #38343a;\n    font-size: 14px;\n    line-height: 1.6;\n  }\n\n  .sm-audience-card {\n    align-items: center;\n    min-height: 76px;\n  }\n\n  .sm-audience-card .sm-info-text {\n    font-size: 15px;\n    font-weight: 650;\n    line-height: 1.45;\n  }\n\n  .sm-overview-grid {\n    display: grid;\n    grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr);\n    gap: 70px;\n    align-items: start;\n  }\n\n  .sm-learn-list {\n    display: grid;\n    gap: 15px;\n    margin: 0;\n    padding: 0;\n    list-style: none;\n  }\n\n  .sm-learn-list li {\n    display: flex;\n    align-items: center;\n    gap: 13px;\n    color: #333136;\n    font-size: 15px;\n  }\n\n  .sm-check {\n    display: inline-flex;\n    width: 27px;\n    height: 27px;\n    flex: 0 0 27px;\n    align-items: center;\n    justify-content: center;\n    color: var(--lm-primary-dark);\n    background: var(--lm-soft);\n    border-radius: 50%;\n    font-size: 12px;\n    font-weight: 700;\n  }\n\n  .sm-details {\n    overflow: hidden;\n    background: var(--lm-white);\n    border: 1px solid var(--lm-border);\n    border-radius: 16px;\n  }\n\n  .sm-detail-row {\n    display: grid;\n    grid-template-columns: 40px 125px minmax(0, 1fr);\n    gap: 18px;\n    align-items: center;\n    padding: 20px 22px;\n    border-bottom: 1px solid var(--lm-border);\n    transition: background .2s ease;\n  }\n\n  .sm-detail-row:last-child {\n    border-bottom: 0;\n  }\n\n  .sm-detail-row:hover {\n    background: var(--lm-soft-2);\n  }\n\n  .sm-detail-icon {\n    display: flex;\n    width: 38px;\n    height: 38px;\n    align-items: center;\n    justify-content: center;\n    color: var(--lm-primary-dark);\n    background: var(--lm-soft);\n    border-radius: 10px;\n    font-size: 13px;\n    font-weight: 700;\n  }\n\n  .sm-detail-label {\n    color: #2c292f;\n    font-size: 14px;\n    font-weight: 700;\n  }\n\n  .sm-detail-value {\n    color: var(--lm-muted);\n    font-size: 14px;\n  }\n\n  .sm-module-grid {\n    display: grid;\n    grid-template-columns: repeat(4, minmax(0, 1fr));\n    gap: 14px;\n  }\n\n  .sm-module-card {\n    min-height: 165px;\n    padding: 22px;\n    background: var(--lm-white);\n    border: 1px solid var(--lm-border);\n    border-radius: 16px;\n    transition: transform .2s ease, border-color .2s ease, box-shadow .2s ease;\n  }\n\n  .sm-module-card:hover {\n    transform: translateY(-3px);\n    border-color: #ddd5ee;\n    box-shadow: 0 12px 30px rgba(31, 25, 43, 0.06);\n  }\n\n  .sm-module-number {\n    display: flex;\n    width: 40px;\n    height: 40px;\n    margin-bottom: 18px;\n    align-items: center;\n    justify-content: center;\n    color: var(--lm-primary-dark);\n    background: var(--lm-soft);\n    border: 1px solid #e5ddf2;\n    border-radius: 50%;\n    font-size: 12px;\n    font-weight: 700;\n    transition: color .2s ease, background .2s ease, border-color .2s ease;\n  }\n\n  .sm-module-card:hover .sm-module-number {\n    color: #ffffff;\n    background: var(--lm-primary);\n    border-color: var(--lm-primary);\n  }\n\n  .sm-module-card h4 {\n    margin: 0 0 7px;\n    color: #262228;\n    font-size: 15px;\n    font-weight: 700;\n    line-height: 1.4;\n  }\n\n  .sm-module-card p {\n    margin: 0;\n    color: var(--lm-muted);\n    font-size: 13px;\n    line-height: 1.6;\n  }\n\n  .sm-plan-grid {\n    display: grid;\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n    gap: 16px;\n  }\n\n  .sm-plan-card {\n    display: flex;\n    flex-direction: column;\n    min-height: 310px;\n    padding: 26px;\n    background: var(--lm-white);\n    border: 1px solid var(--lm-border);\n    border-radius: 16px;\n    transition: transform .2s ease, border-color .2s ease, box-shadow .2s ease;\n  }\n\n  .sm-plan-card:hover {\n    transform: translateY(-3px);\n    border-color: #ddd5ee;\n    box-shadow: 0 12px 30px rgba(31, 25, 43, 0.06);\n  }\n\n  .sm-plan-card.featured {\n    background: linear-gradient(135deg, #f7f5fb 0%, #ffffff 100%);\n    border-color: #dcd1ec;\n    box-shadow: 0 10px 30px rgba(116, 87, 183, 0.08);\n  }\n\n  .sm-plan-tag {\n    display: inline-flex;\n    align-self: flex-start;\n    margin-bottom: 18px;\n    padding: 6px 10px;\n    color: var(--lm-primary-dark);\n    background: var(--lm-soft);\n    border-radius: 50px;\n    font-size: 11px;\n    font-weight: 700;\n    letter-spacing: .6px;\n    text-transform: uppercase;\n  }\n\n  .sm-plan-card.featured .sm-plan-tag {\n    color: #ffffff;\n    background: var(--lm-primary);\n  }\n\n  .sm-plan-card h4 {\n    margin: 0 0 8px;\n    color: var(--lm-title);\n    font-size: 20px;\n    font-weight: 700;\n  }\n\n  .sm-plan-price {\n    margin-bottom: 15px;\n    color: var(--lm-primary-dark);\n    font-size: 16px;\n    font-weight: 700;\n    line-height: 1.5;\n  }\n\n  .sm-plan-price strong {\n    color: var(--lm-title);\n    font-size: 28px;\n  }\n\n  .sm-plan-description {\n    margin: 0 0 20px;\n    color: var(--lm-muted);\n    font-size: 14px;\n    line-height: 1.65;\n  }\n\n  .sm-plan-features {\n    display: grid;\n    gap: 10px;\n    margin: auto 0 0;\n    padding: 0;\n    list-style: none;\n  }\n\n  .sm-plan-features li {\n    display: flex;\n    gap: 9px;\n    align-items: flex-start;\n    color: #3b383e;\n    font-size: 13px;\n    line-height: 1.55;\n  }\n\n  .sm-plan-check {\n    display: flex;\n    width: 20px;\n    height: 20px;\n    flex: 0 0 20px;\n    align-items: center;\n    justify-content: center;\n    color: var(--lm-primary-dark);\n    background: var(--lm-soft);\n    border-radius: 50%;\n    font-size: 10px;\n    font-weight: 700;\n  }\n\n  .sm-policy {\n    margin-top: 18px;\n    padding: 22px 24px;\n    background: var(--lm-soft-2);\n    border: 1px solid var(--lm-border);\n    border-radius: 16px;\n  }\n\n  .sm-policy-title {\n    margin: 0 0 13px;\n    color: var(--lm-title);\n    font-size: 16px;\n    font-weight: 700;\n  }\n\n  .sm-policy-row {\n    display: flex;\n    gap: 12px;\n    padding: 12px 0;\n    color: var(--lm-muted);\n    font-size: 13px;\n    line-height: 1.65;\n    border-top: 1px solid var(--lm-border);\n  }\n\n  .sm-policy-row:first-of-type {\n    border-top: 0;\n  }\n\n  .sm-policy-label {\n    min-width: 96px;\n    color: var(--lm-primary-dark);\n    font-weight: 700;\n  }\n\n  .sm-kit-grid {\n    position: relative;\n    z-index: 1;\n    display: grid;\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n    gap: 14px;\n  }\n\n  .sm-kit-card {\n    padding: 22px;\n    background: var(--lm-white);\n    border: 1px solid var(--lm-border);\n    border-radius: 15px;\n  }\n\n  .sm-kit-card strong {\n    display: block;\n    margin-bottom: 6px;\n    color: var(--lm-title);\n    font-size: 15px;\n  }\n\n  .sm-kit-card span {\n    color: var(--lm-muted);\n    font-size: 13px;\n    line-height: 1.6;\n  }\n\n  .sm-upgrade {\n    position: relative;\n    margin-top: 64px;\n    padding: 42px;\n    overflow: hidden;\n    background: linear-gradient(135deg, #f7f5fb 0%, #ffffff 72%);\n    border: 1px solid #dfd7ec;\n    border-radius: 20px;\n  }\n\n  .sm-upgrade::after {\n    content: \"\";\n    position: absolute;\n    width: 260px;\n    height: 260px;\n    right: -100px;\n    top: -120px;\n    background: rgba(139, 111, 207, 0.07);\n    border-radius: 50%;\n  }\n\n  .sm-upgrade-inner {\n    position: relative;\n    z-index: 1;\n  }\n\n  .sm-upgrade-highlight {\n    display: inline-flex;\n    margin-bottom: 18px;\n    padding: 7px 11px;\n    color: var(--lm-primary-dark);\n    background: var(--lm-soft);\n    border: 1px solid #e7dff3;\n    border-radius: 50px;\n    font-size: 11px;\n    font-weight: 700;\n    letter-spacing: .6px;\n    text-transform: uppercase;\n  }\n\n  .sm-upgrade-grid {\n    display: grid;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    gap: 16px;\n  }\n\n  .sm-upgrade-card {\n    padding: 27px;\n    background: var(--lm-white);\n    border: 1px solid var(--lm-border);\n    border-radius: 16px;\n    transition: transform .2s ease, border-color .2s ease, box-shadow .2s ease;\n  }\n\n  .sm-upgrade-card:hover {\n    transform: translateY(-2px);\n    border-color: #ddd5ee;\n    box-shadow: 0 10px 28px rgba(31, 25, 43, 0.05);\n  }\n\n  .sm-upgrade-label {\n    display: inline-block;\n    margin-bottom: 9px;\n    color: var(--lm-primary-dark);\n    font-size: 11px;\n    font-weight: 700;\n    letter-spacing: .8px;\n    text-transform: uppercase;\n  }\n\n  .sm-upgrade-card h4 {\n    margin: 0 0 8px;\n    color: var(--lm-title);\n    font-size: 20px;\n    font-weight: 700;\n  }\n\n  .sm-upgrade-price {\n    margin-bottom: 13px;\n    color: var(--lm-primary-dark);\n    font-size: 28px;\n    font-weight: 750;\n  }\n\n  .sm-upgrade-card p {\n    margin: 0;\n    color: var(--lm-muted);\n    font-size: 14px;\n    line-height: 1.65;\n  }\n\n  .sm-upgrade-note {\n    margin: 20px 0 0;\n    color: var(--lm-muted);\n    font-size: 12px;\n    line-height: 1.65;\n  }\n\n  @media (max-width: 900px) {\n    .sm-overview-grid {\n      grid-template-columns: 1fr;\n      gap: 50px;\n    }\n\n    .sm-card-grid {\n      grid-template-columns: 1fr;\n    }\n\n    .sm-module-grid {\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n    }\n\n    .sm-plan-grid {\n      grid-template-columns: 1fr;\n    }\n\n    .sm-kit-grid {\n      grid-template-columns: 1fr;\n    }\n\n    .sm-summary {\n      grid-template-columns: repeat(2, 1fr);\n    }\n\n    .sm-upgrade-grid {\n      grid-template-columns: 1fr;\n    }\n  }\n\n  @media (max-width: 749px) {\n    .sm-course {\n      padding: 18px 4px 45px;\n    }\n\n    .sm-section {\n      margin-top: 46px;\n    }\n\n    .sm-intro,\n    .sm-panel,\n    .sm-upgrade {\n      padding: 27px 19px;\n      border-radius: 16px;\n    }\n\n    .sm-title {\n      font-size: 29px;\n    }\n\n    .sm-subtitle {\n      font-size: 15px;\n    }\n\n    .sm-heading {\n      margin-bottom: 22px;\n      font-size: 22px;\n    }\n\n    .sm-detail-row {\n      grid-template-columns: 38px 1fr;\n      gap: 7px 13px;\n      padding: 18px 17px;\n    }\n\n    .sm-detail-value {\n      grid-column: 2;\n    }\n\n    .sm-module-grid {\n      grid-template-columns: 1fr;\n    }\n\n    .sm-module-card,\n    .sm-plan-card {\n      min-height: auto;\n      padding: 21px 18px;\n    }\n\n    .sm-policy {\n      padding: 20px 17px;\n    }\n\n    .sm-policy-row {\n      display: block;\n    }\n\n    .sm-policy-label {\n      display: block;\n      margin-bottom: 3px;\n    }\n\n    .sm-summary {\n      grid-template-columns: 1fr;\n    }\n\n    .sm-summary.bottom {\n      margin-top: 45px;\n    }\n\n    .sm-summary-item {\n      border-right: 0;\n      border-bottom: 1px solid rgba(255, 255, 255, 0.17);\n    }\n\n    .sm-summary-item:last-child {\n      border-bottom: 0;\n    }\n  }\n\u003c\/style\u003e\n\u003cdiv class=\"sm-course\"\u003e\n\u003csection class=\"sm-section sm-intro\"\u003e\n\u003cdiv class=\"sm-intro-inner\"\u003e\n\u003cspan class=\"sm-eyebrow\"\u003eIn Partnership With Bela Beauty College\u003c\/span\u003e\n\u003ch2 class=\"sm-title\"\u003eGET MORE CLIENTS: Social Media Course\u003c\/h2\u003e\n\u003cp class=\"sm-subtitle\"\u003eBuild a practical social media strategy for your beauty business. Learn how to define your ideal client, plan stronger content, improve your Instagram presence, create short-form video, generate leads and turn more followers into potential clients.\u003c\/p\u003e\n\u003cdiv class=\"sm-partner-note\"\u003e\n\u003cspan class=\"sm-partner-mark\"\u003eB\u003c\/span\u003e \u003cspan\u003e This course is provided in partnership with \u003cstrong\u003eBela Beauty College\u003c\/strong\u003e, a professional online beauty education platform specialising in flexible, industry-focused beauty training. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-badges\"\u003e\n\u003cspan class=\"sm-badge\"\u003e\u003cspan class=\"sm-badge-dot\"\u003e\u003c\/span\u003eBela Beauty College Training\u003c\/span\u003e \u003cspan class=\"sm-badge\"\u003e\u003cspan class=\"sm-badge-dot\"\u003e\u003c\/span\u003e10 Modules\u003c\/span\u003e \u003cspan class=\"sm-badge\"\u003e\u003cspan class=\"sm-badge-dot\"\u003e\u003c\/span\u003e100% Online\u003c\/span\u003e \u003cspan class=\"sm-badge\"\u003e\u003cspan class=\"sm-badge-dot\"\u003e\u003c\/span\u003e2 Years Access\u003c\/span\u003e \u003cspan class=\"sm-badge\"\u003e\u003cspan class=\"sm-badge-dot\"\u003e\u003c\/span\u003e24 Months Support\u003c\/span\u003e \u003cspan class=\"sm-badge\"\u003e\u003cspan class=\"sm-badge-dot\"\u003e\u003c\/span\u003eCertificate Included\u003c\/span\u003e\u003cspan class=\"sm-summary-small\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sm-section sm-panel\"\u003e\n\u003cdiv class=\"sm-panel-header\"\u003e\n\u003cspan class=\"sm-eyebrow\"\u003eSocial Media for Beauty Professionals\u003c\/span\u003e\n\u003ch3 class=\"sm-heading\"\u003eBuild a Stronger Online Presence\u003c\/h3\u003e\n\u003cp\u003eLearn the practical foundations of social media marketing for a beauty business, from positioning and content planning through to audience growth, lead generation and tracking what is working.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-card-grid\"\u003e\n\u003cdiv class=\"sm-info-card\"\u003e\n\u003cspan class=\"sm-info-check\"\u003e✓\u003c\/span\u003e \u003cspan class=\"sm-info-text\"\u003eUnderstand the foundations of social media marketing.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-info-card\"\u003e\n\u003cspan class=\"sm-info-check\"\u003e✓\u003c\/span\u003e \u003cspan class=\"sm-info-text\"\u003eDefine your ideal client and strengthen your positioning.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-info-card\"\u003e\n\u003cspan class=\"sm-info-check\"\u003e✓\u003c\/span\u003e \u003cspan class=\"sm-info-text\"\u003ePlan content with more structure and consistency.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-info-card\"\u003e\n\u003cspan class=\"sm-info-check\"\u003e✓\u003c\/span\u003e \u003cspan class=\"sm-info-text\"\u003eImprove your Instagram feed and short-form video content.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-info-card\"\u003e\n\u003cspan class=\"sm-info-check\"\u003e✓\u003c\/span\u003e \u003cspan class=\"sm-info-text\"\u003eUse captions and calls to action more effectively.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-info-card\"\u003e\n\u003cspan class=\"sm-info-check\"\u003e✓\u003c\/span\u003e \u003cspan class=\"sm-info-text\"\u003eLearn lead generation, conversion and optimisation principles.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sm-section\"\u003e\n\u003cdiv class=\"sm-overview-grid\"\u003e\n\u003cdiv\u003e\n\u003ch3 class=\"sm-heading\"\u003eWhat You'll Learn\u003c\/h3\u003e\n\u003cul class=\"sm-learn-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"sm-check\"\u003e✓\u003c\/span\u003eSocial media foundations\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"sm-check\"\u003e✓\u003c\/span\u003eIdeal client \u0026amp; positioning\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"sm-check\"\u003e✓\u003c\/span\u003eContent planning\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"sm-check\"\u003e✓\u003c\/span\u003eThe Instagram feed\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"sm-check\"\u003e✓\u003c\/span\u003eReels \u0026amp; short-form video\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"sm-check\"\u003e✓\u003c\/span\u003eCaptions \u0026amp; calls to action\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"sm-check\"\u003e✓\u003c\/span\u003eAudience growth\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"sm-check\"\u003e✓\u003c\/span\u003eLead generation\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"sm-check\"\u003e✓\u003c\/span\u003eConverting followers into clients\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"sm-check\"\u003e✓\u003c\/span\u003eTracking \u0026amp; optimisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 class=\"sm-heading\"\u003eCourse Details\u003c\/h3\u003e\n\u003cdiv class=\"sm-details\"\u003e\n\u003cdiv class=\"sm-detail-row\"\u003e\n\u003cdiv class=\"sm-detail-icon\"\u003e01\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-label\"\u003eCurriculum\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-value\"\u003e10 online modules\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-row\"\u003e\n\u003cdiv class=\"sm-detail-icon\"\u003e02\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-label\"\u003eDelivery\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-value\"\u003e100% online and fully self-paced\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-row\"\u003e\n\u003cdiv class=\"sm-detail-icon\"\u003e03\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-label\"\u003eAccess\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-value\"\u003e2 years of course access\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-row\"\u003e\n\u003cdiv class=\"sm-detail-icon\"\u003e04\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-label\"\u003eSupport\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-value\"\u003e24 months of dedicated tutor and business support\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-row\"\u003e\n\u003cdiv class=\"sm-detail-icon\"\u003e05\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-label\"\u003ePayment\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-value\"\u003e$200 deposit + $25 weekly\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-row\"\u003e\n\u003cdiv class=\"sm-detail-icon\"\u003e06\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-label\"\u003ePlans\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-value\"\u003eCourse + Kit · Weekly Plan · Kit Only\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-row\"\u003e\n\u003cdiv class=\"sm-detail-icon\"\u003e07\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-label\"\u003eCertificate\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-value\"\u003eCertificate included on successful completion\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-row\"\u003e\n\u003cdiv class=\"sm-detail-icon\"\u003eB\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-label\"\u003eProvider\u003c\/div\u003e\n\u003cdiv class=\"sm-detail-value\"\u003eBela Beauty College\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sm-section sm-panel\"\u003e\n\u003cdiv class=\"sm-panel-header\"\u003e\n\u003cspan class=\"sm-eyebrow\"\u003eWho Is This Course For?\u003c\/span\u003e\n\u003ch3 class=\"sm-heading\"\u003eDesigned to Support Your Beauty Business\u003c\/h3\u003e\n\u003cp\u003eA flexible option for beauty professionals who want to build a stronger social media presence, create more consistent content and develop a clearer client-acquisition strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-card-grid\"\u003e\n\u003cdiv class=\"sm-info-card sm-audience-card\"\u003e\n\u003cspan class=\"sm-info-check\"\u003e✓\u003c\/span\u003e \u003cspan class=\"sm-info-text\"\u003eBeauty Professionals New to Social Media Marketing\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-info-card sm-audience-card\"\u003e\n\u003cspan class=\"sm-info-check\"\u003e✓\u003c\/span\u003e \u003cspan class=\"sm-info-text\"\u003eSide Hustlers Building a Stronger Online Presence\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-info-card sm-audience-card\"\u003e\n\u003cspan class=\"sm-info-check\"\u003e✓\u003c\/span\u003e \u003cspan class=\"sm-info-text\"\u003eEstablished Artists Looking to Attract More Clients\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-info-card sm-audience-card\"\u003e\n\u003cspan class=\"sm-info-check\"\u003e✓\u003c\/span\u003e \u003cspan class=\"sm-info-text\"\u003eBeauty Business Owners Improving Their Content Strategy\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sm-section\"\u003e\u003cspan class=\"sm-eyebrow\"\u003e10 Online Modules\u003c\/span\u003e\n\u003ch3 class=\"sm-heading\"\u003eCourse Curriculum\u003c\/h3\u003e\n\u003cdiv class=\"sm-module-grid\"\u003e\n\u003cdiv class=\"sm-module-card\"\u003e\n\u003cdiv class=\"sm-module-number\"\u003e01\u003c\/div\u003e\n\u003ch4\u003eSocial Media Foundations\u003c\/h4\u003e\n\u003cp\u003eBuild a clear foundation for using social media as part of your beauty business marketing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-module-card\"\u003e\n\u003cdiv class=\"sm-module-number\"\u003e02\u003c\/div\u003e\n\u003ch4\u003eIdeal Client \u0026amp; Positioning\u003c\/h4\u003e\n\u003cp\u003eDefine who you want to attract and how to position your business more clearly online.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-module-card\"\u003e\n\u003cdiv class=\"sm-module-number\"\u003e03\u003c\/div\u003e\n\u003ch4\u003eContent Planning\u003c\/h4\u003e\n\u003cp\u003eDevelop a more structured approach to planning and organising your social media content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-module-card\"\u003e\n\u003cdiv class=\"sm-module-number\"\u003e04\u003c\/div\u003e\n\u003ch4\u003eThe Instagram Feed\u003c\/h4\u003e\n\u003cp\u003eLearn how to approach your Instagram feed with greater consistency and purpose.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-module-card\"\u003e\n\u003cdiv class=\"sm-module-number\"\u003e05\u003c\/div\u003e\n\u003ch4\u003eReels \u0026amp; Short-Form Video\u003c\/h4\u003e\n\u003cp\u003eBuild practical knowledge for creating short-form video content for your beauty business.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-module-card\"\u003e\n\u003cdiv class=\"sm-module-number\"\u003e06\u003c\/div\u003e\n\u003ch4\u003eCaptions \u0026amp; Calls to Action\u003c\/h4\u003e\n\u003cp\u003eLearn how captions and calls to action can support stronger engagement and client enquiries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-module-card\"\u003e\n\u003cdiv class=\"sm-module-number\"\u003e07\u003c\/div\u003e\n\u003ch4\u003eAudience Growth\u003c\/h4\u003e\n\u003cp\u003eExplore practical principles for building a more relevant and engaged audience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-module-card\"\u003e\n\u003cdiv class=\"sm-module-number\"\u003e08\u003c\/div\u003e\n\u003ch4\u003eLead Generation\u003c\/h4\u003e\n\u003cp\u003eLearn how social media can support enquiries and lead generation for your beauty services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-module-card\"\u003e\n\u003cdiv class=\"sm-module-number\"\u003e09\u003c\/div\u003e\n\u003ch4\u003eConverting Followers into Clients\u003c\/h4\u003e\n\u003cp\u003eUnderstand how to guide social media followers toward enquiries and potential bookings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-module-card\"\u003e\n\u003cdiv class=\"sm-module-number\"\u003e10\u003c\/div\u003e\n\u003ch4\u003eTracking \u0026amp; Optimisation\u003c\/h4\u003e\n\u003cp\u003eLearn how to review performance and refine your social media approach over time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sm-section\"\u003e\u003cspan class=\"sm-eyebrow\"\u003eFlexible Ways to Enrol\u003c\/span\u003e\n\u003ch3 class=\"sm-heading\"\u003eChoose Your Plan\u003c\/h3\u003e\n\u003cdiv class=\"sm-plan-grid\"\u003e\n\u003cdiv class=\"sm-plan-card featured\"\u003e\n\u003cspan class=\"sm-plan-tag\"\u003eComplete Training Option\u003c\/span\u003e\n\u003ch4\u003eCourse Plan\u003c\/h4\u003e\n\u003cp class=\"sm-plan-description\"\u003eCombine the GET MORE CLIENTS: Social Media Course \u003c\/p\u003e\n\u003cul class=\"sm-plan-features\"\u003e\n\u003cli\u003e\n\u003cspan class=\"sm-plan-check\"\u003e✓\u003c\/span\u003eFull online Social Media Course\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"sm-plan-check\"\u003e✓\u003c\/span\u003eProfessional kit option where available\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"sm-plan-check\"\u003e✓\u003c\/span\u003e2 years course access\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"sm-plan-check\"\u003e✓\u003c\/span\u003eCertificate on successful completion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-policy\"\u003e\n\u003ch4 class=\"sm-policy-title\"\u003eCooling-Off \u0026amp; Returns Information\u003c\/h4\u003e\n\u003cdiv class=\"sm-policy-row\"\u003e\n\u003cspan class=\"sm-policy-label\"\u003eCourse\u003c\/span\u003e \u003cspan\u003e The digital course component does not include a voluntary 14-day change-of-mind cooling-off period once course access has been provided. This does not limit any rights or remedies you may have under Australian Consumer Law. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-policy-row\"\u003e\n\u003cspan class=\"sm-policy-label\"\u003eKit\u003c\/span\u003e \u003cspan\u003e For eligible change-of-mind kit returns, you may request a return within 14 days. Returned products must be unused, unopened where applicable, and in their original condition and packaging. Return shipping costs are the responsibility of the customer. This does not limit any rights or remedies you may have under Australian Consumer Law. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sm-section sm-panel\"\u003e\n\u003cdiv class=\"sm-panel-header\"\u003e\n\u003cspan class=\"sm-eyebrow\"\u003eProfessional Kit Options\u003c\/span\u003e\n\u003ch3 class=\"sm-heading\"\u003eAvailable with Selected Product Variants\u003c\/h3\u003e\n\u003cp\u003eThe source course information indicates that professional kit options may be available depending on the selected course or bundle variant. Kit contents can vary by product option.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-kit-grid\"\u003e\n\u003cdiv class=\"sm-kit-card\"\u003e\n\u003cstrong\u003eOptional Product Support\u003c\/strong\u003e \u003cspan\u003e Where offered, a professional kit option can be selected alongside the course as part of the chosen product variant. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-kit-card\"\u003e\n\u003cstrong\u003eVariant-Based Inclusions\u003c\/strong\u003e \u003cspan\u003e Products and tools can vary depending on the professional kit option selected with your purchase. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-kit-card\"\u003e\n\u003cstrong\u003eChoose the Right Option\u003c\/strong\u003e \u003cspan\u003e Review the selected product variant and included kit details before completing your purchase. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"sm-summary bottom\"\u003e\n\u003cdiv class=\"sm-summary-item\"\u003e\n\u003cspan class=\"sm-summary-small\"\u003eCurriculum\u003c\/span\u003e \u003cspan class=\"sm-summary-big\"\u003e10 Modules\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-summary-item\"\u003e\n\u003cspan class=\"sm-summary-small\"\u003eDelivery\u003c\/span\u003e \u003cspan class=\"sm-summary-big\"\u003e100% Online\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-summary-item\"\u003e\n\u003cspan class=\"sm-summary-small\"\u003eCourse Access\u003c\/span\u003e \u003cspan class=\"sm-summary-big\"\u003e2 Years\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-summary-item\"\u003e\n\u003cspan class=\"sm-summary-small\"\u003eSupport\u003c\/span\u003e \u003cspan class=\"sm-summary-big\"\u003e24 Months\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"sm-upgrade\"\u003e\n\u003cdiv class=\"sm-upgrade-inner\"\u003e\n\u003cspan class=\"sm-upgrade-highlight\"\u003eFrom Training to Your Own Salon\u003c\/span\u003e \u003cspan class=\"sm-eyebrow\"\u003eUpgrade Your Course\u003c\/span\u003e\n\u003ch3 class=\"sm-heading\"\u003eUpgrade to a Complete New Salon Bundle\u003c\/h3\u003e\n\u003cp class=\"sm-upgrade-description\"\u003eAfter purchasing an eligible course, you can upgrade toward one of our complete New Salon Bundles. Your eligible course purchase amount can be credited toward the total bundle price, so you pay the remaining difference when upgrading. \u003cbr\u003e\u003cbr\u003eOur salon launch packages can include professional products, equipment, salon furniture, renovation and fit-out support, together with post-launch advertising and paid campaign support.\u003c\/p\u003e\n\u003cdiv class=\"sm-upgrade-grid\"\u003e\n\u003cdiv class=\"sm-upgrade-card\"\u003e\n\u003cspan class=\"sm-upgrade-label\"\u003eNew Salon Bundle\u003c\/span\u003e\n\u003ch4\u003eNail Salon Launch Package\u003c\/h4\u003e\n\u003cdiv class=\"sm-upgrade-price\"\u003e$49,999\u003c\/div\u003e\n\u003cp\u003eA complete nail salon start-up solution including professional products, equipment, salon furniture, renovation and fit-out support, plus post-launch advertising and campaign support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sm-upgrade-card\"\u003e\n\u003cspan class=\"sm-upgrade-label\"\u003eNew Salon Bundle\u003c\/span\u003e\n\u003ch4\u003eLash Salon Launch Package\u003c\/h4\u003e\n\u003cdiv class=\"sm-upgrade-price\"\u003e$59,999\u003c\/div\u003e\n\u003cp\u003eA complete lash salon start-up solution including professional products, equipment, salon furniture, renovation and fit-out support, plus post-launch advertising and campaign support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"sm-upgrade-note\"\u003eUpgrade eligibility, course credit, package inclusions, specifications, delivery, installation, renovation scope and final pricing should be confirmed before purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Bela Beauty College","offers":[{"title":"Course","offer_id":44755328073771,"sku":null,"price":215.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0129\/4840\/6329\/files\/social-media-certificate.png?v=1788513213","url":"https:\/\/www.lashmer.com\/products\/social-media-certificate","provider":"Lashmer","version":"1.0","type":"link"}